Knowing your audience is as important as knowing your material.
As you prepare for your next speech, consider these three items:
1. THE CULTURE OF YOUR AUDIENCE
Will the audience be culturally compatible with your message and especially with your humor? Nothing spoils a presentation more than misunderstood jokes and inappropriate idioms. I know, I’ve been there.
2. THE GENEATY OF YOUR AUDIENCE
Every person is unique, but how similar are your audience members professionally, physically, emotionally and morally? Are you speaking to a group of Real Estate Attorneys, or a room full of high school seniors?
3. THE CONNECTIVITY OF YOUR AUDIENCE
Is your material focused on your audience? I teach Information Technology to Information Technology professionals; is my audience a group of Information Technology professionals, a group of Real Estate Attorneys, or a room full of high school seniors? It makes a difference.
How do you discover these things? A couple of thoughts:
– Talk with those who scheduled you
– Meet with as many of the participants as possible before starting.
Your Audience Wants You To Succeed! Don’t sabotage it