Know your Audience!

Know your Audience!

Knowing your audience is as important as knowing your material.

As you prepare for your next speech, consider these three items:

1. THE CULTURE OF YOUR AUDIENCE

Will the audience be culturally compatible with your message and especially with your humor?  Nothing spoils a presentation more than misunderstood jokes and inappropriate idioms.  I know, I’ve been there.

2. THE GENEATY OF YOUR AUDIENCE

Every person is unique, but how similar are your audience members professionally, physically, emotionally and morally? Are you speaking to a group of Real Estate Attorneys, or a room full of high school seniors?

3. THE CONNECTIVITY OF YOUR AUDIENCE

Is your material focused on your audience? I teach Information Technology to Information Technology professionals; is my audience a group of Information Technology professionals, a group of Real Estate Attorneys, or a room full of high school seniors?  It makes a difference.

How do you discover these things?  A couple of thoughts:

– Talk with those who scheduled you

– Meet with as many of the participants as possible before starting.

Your Audience Wants You To Succeed!  Don’t sabotage it

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