In the planning phase of a speech, one question speakers need to ask of themselves is; “Why this topic?”
If your answer is that you like the topic, well that doesn’t mean the audience likes your topic. If your answer is because you are an expert and the audience needs to hear what you have to say, then I say, “what makes you an expert?’ Also, why does the audience want to hear what you have to say? The fact is the more reasons you can give to the simple question of “why this topic?” the easier it is to organize your speech.
The more reasons you can list will allow you to approach the audience from many directions. The audience may need and want to listen to your topic but you need to frame your presentation to give the audience the desire to spend their valuable time listening to you speak.
So, why this topic?