Considering Other Formats


Growing up, many of us fantasized about personally winning the Championship Game for us and our team. As aspiring Professional Speakers, we fantasize about delivering “THE Keynote”: thousands of people focused on our every word, riotous laughter from our humor, thunderous applause at the end and a fat check on the way out, week after week.

In truth, the odds of you delivering “THE Keynote” are about the same as the odds of you actually winning the Championship Game for you and your team. Keynoting is hard work, and it’s a crowded space. You may be the foremost expert in your field yet seldom achieve the podium because of some deficiency in your presentation skills or marketing materials.

This does not mean you should stop pursuing your dream of being a Keynote Speaker; rather, consider other speaking formats that are suited to your speaking style. If your style is more personal, consider smaller venues: Breakout Sessions at conferences, conference rooms at corporate facilities. Should 60 minutes not be enough time to convey your message, consider half and whole day seminars. If you are teaching techniques or technology, move to a classroom setting. Be adaptable: as your area of expertise matures, you may be talking to large groups about concepts, conducting seminars on overviews, and multi-day training classes for details. Being comfortable in multiple formats will prove beneficial when negotiating for speaking gigs. It will also provide you with a steadier revenue stream.

You are delivering a message. That’s why you speak. Find all the Formats that work for you


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