Why…why…why?

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I believe one of the most important words a speaker should use is the word why. Whether you are looking at content, room set-up or presentation materials, asking yourself the “why” is an important part of anything you do. Forcing yourself to ask why, makes you to start review what you are doing differently.
Why this content? Why this content now? Why this content now with this audience? All of us get locked into a set pattern or behavior and we forget that there are other ways to look at things.
Sometimes by looking at your actions differently forces you to make changes that can make your presentations more powerful. You may use a particular set of materials because you are comfortable. However your materials maybe slowly going out of date. Looking at what you hand out from various angles will force you to challenge the effectiveness of what you hand out.
Again, remember asking the “why” on what you do or say, will always challenge you for the better!

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