The label!

labels

One major problem with labeling yourself as a motivational speaker is that you can be put into that group called, the motivational speaker. Now getting the speaking assignment may simply come down to cost for the event planner.
If one speaker is cheaper than another speaker and they both give the same amount of “motivation”, than the first speaker will be hired. It is similar to hiring a comedian. If you have 2 comedians but one comedian gets more laughs than the other, we know who will win.
Do not label yourself as a “motivational” speaker. It is much better to be an expert who is on the cutting edge of whatever industry you represent. If you are an expert think also of writing about your expertise in a book. Then you will be both an author and expert which is even more valuable and distinct.
True experts are rare while “motivational” speakers come and go.

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