The signature story!


Every professional speaker has a signature story. A story that has been carefully crafted, rehearsed countless times and identifies the speaker’s main content.

You as a speaking professional should have a story for your expertise. If in your company, you are the expert in customer service, a story told by you can either illustrate the best of customer service or the worst. Each story is a teaching tool to your associates.

Spend time looking at your everyday events that will illuminate all sides of your expertise. Starting crafting several stories and begin to focus on one or two key stories. A story can always be pushed aside when events happen that illustrate better your content.

Take classes in storytelling. Read classic novels and try to identify the key features that makes the story great.

Once you have that story, don’t be reluctant to use it in your company meetings. Remember you are the expert!



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