Last night, a friend gave me instructions on the proper handling of the US flag. It was a small thing but it mattered. My parents were teenagers in the Netherlands during World War II and both were in the Dutch Resistance. Also both were liberated by the Americans and the proper handling of the US flag means something to me.
In speaking, it is often the small things that matter the most. For example, why do speakers feel the need to apologize for trivial mistakes? Speakers apologize for mistakes or certain behaviors that majority of audiences never see. If a speaker is nervous they apologize. If your nervousness shows, audiences will know why and be acceptable of the situation.
My rule is never to apologize. Let the audience assume your “mistake” was intentional. Why let everyone in on your secret.
It’s a small thing, but it matters!