Whether you are speaking to a new group of business people or at your monthly business meeting, knowing what is important to your audience is extremely beneficial. This is why you need to do an audience analysis whether it is the first time or the 100th in front of your audience. Any audience analysis should always ask the 5 “W”s; who, what, where, when and why.
For example under why, you might want to answer the question: Why did they invite you to speak? Was it your expertise? Or was it your entertainment value? There is always a why. Knowing the why helps you the speaker to craft your presentation to answer this question. Digging deep into this question may lead you to understand what is really important. Many times speakers never ask themselves the why. They just assume the meeting planner decided out of the clear blue sky to put them on the meeting schedule.
Always start to analysis your audience!