In any audience analysis you have to ask yourself, “Who is your audience?” Now we all are familiar with questions such as; age range, gender ratio, education levels, occupations and the group’s name. In his book, “Simply Speaking”, author David Greenberg reminds speakers to ask themselves the often forgotten question, “What is the attitude of your audience?”
Audience’s attitude towards you and your content is very important. An audience that wants to be there versus an audience that has to be there is totally different. We have all been in meetings that were required attendance and we wished to be any place other than that meeting. Our minds kept finding any reason not to pay attention. On the other hand, an event where we wanted to be there, time just seemed to fly by.
So, always remember the attitude of your audience and strive to give them what they want.