All speakers must know the critical reason or objective for their presentation. What do you want your audience to do, say, feel, think or act upon? The better you understand your reason, the better the presentation.
You will need to explain your reason in a short sentence of 10-15 words. The ultimate goal is after you told someone that person says, “Please, tell me more!” You hear that, you are on the right track.
At the very beginning of the formation of your reasons, you should not limit yourself to how many words you put in writing. Let the ideas flow. Once you feel you have exhausted any and all possible reasons, now is the time for review. Go over all your reasons with a critical eye. Start asking yourself, “Why this reason?” Begin looking for duplicate or weak reasons. Look for the main reason and condensed it to 10-15 words.
Having a main reason is critical to any speech’s success