When you look at your audience, you must ask yourself, “What is important to them? What do they really need to know?” An audience will always be more concerned with what they want and need to know and not what you want to tell them.
It is a bit of our own ego that can cause us the most problems. We think that our content and methods are just what everyone needs. And the problem is that we just haven’t made it clear enough to everyone. We think if we just say it more powerfully or speak longer than everyone will understand.
This is where having advisors who will tell us what we need to hear and not what we want to hear are important. It is also important to be watching and listening to your audience reactions to help gauge how effective your message is.
Your audience always talks to you, you just have to listen!