In any speech opening, people are going to decide whether to play with their iPhone or listen to you. In the first thirty to sixty seconds of any social interactions, people make judgement decisions. Why should listening or not listening to your speech be any different?
The opening of your speech has to grab the audience. It has to make them want to invest their time in listening to your speech. You do not want to start your speech with a boring beginning. There are many techniques you can use to grab people’s attention.
You can ask a thought-provoking question. You can give a challenging statement or facts. You can hold a prop that will catch people’s attention. You can begin with a powerful personal story. The list is only limited by your imagination.
You need to look at the first sixty seconds of your speech as the hook which you then reel in the audience.