Your Video Strategy

videoStrategy

Video is a key component in the success matrix of your speaking business. Use video well and you should perform well; ignore it or use video badly and you will probably do badly.

There is no middle ground with video: it hides nothing and forgets nothing. Your speech, recorded by the brain, may, over time, lose verbal errors and platform irregularities leaving the good parts to be savored. Video provides no such relief: a gaffe on video remains for the life of the file; however, a flawless performance remains flawless on video forever.

Take a two sided approach: first, use video to help develop your material and enhance your platform persona. Over time this eliminates tongue twisting word combinations and awkward platform habits. Second, accumulate segments worthy of keeping and showing to others. These segments provide the basis for advertising and demonstration videos. Remember that professional quality demo videos may require professional quality video assistance.

The more you video, the more comfortable you become with “the red eye”. This will show in interviews and spontaneous conversations, further enhancing your marketability.

Finished video products can also generate their own revenue streams, in addition to, or in conjunction with, your speaking gigs.

How you use video in your speaking business will go a long way to determining how successful your speaking career will be. Use it early and use it often, keep the exceptional, seek professional help.

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Hit that Record Button. Now!

record_buttonIn the future, every time you speak, challenge yourself to make sure you record your presentation with some type of recording device. In this modern time of ‘digital’ technology, data storage is now really cheap, takes up very little space compared to what it used to, and is easy to come by. If you can’t set up the recording device and make the recording by yourself, ask a colleague to assist.

Whether you’re using your own smartphone app (Android, iPhone, etc.) for making a basic recording file, or you’re using an actual standalone recording device that can usually make a more “robust” recording, some devices let you record in two different AV modes: either in an audio-only format or in a full HD 1080p video quality format containing both audio AND video. You make the choice. Remember, different quality formats require different amounts of storage space. To ensure you don’t run out of disc space, grab a calculator and do the math on your expected recording outcome file size based on the configurations of your recording device. Check your device user manual for recording card capabilities.

At about the size of a stamp, most data cards, for example, like the popular SD type seen here, are relatively SD_cardsinexpensive and can hold a handful of hours of high-definition (HD) 1080p quality video and even many more hours of audio if you wish to record in an audio-only format. Here is a reference link to a wiki page covering all of the difference types of SD cards. http://en.wikipedia.org/wiki/Secure_Digital. The three basic SD card form factors are the original size, the “mini” size, and the “micro” size and they all come in storage capacity ranges from 1-64GB, and higher, depending upon the card type. Remember, check your manual.

Finally, remember to record whenever you can. You will enjoy reviewing your past speeches to help you get better each time you speak in the future. If you don’t record, you can’t measure your progression. Recording your speeches is a great way to document and learn more about what you did right or wrong and what you can work on in futures speeches. One reminder, though, as you review your recordings, be easy on yourself – don’t be too critical. This is a learning progression. As you become more familiar with hearing your own voice and looking at yourself on stage, you will begin to get more comfortable with watching…well – You!

Just sit back, watch and listen.