The power of a Title!


I love watching movies, especially vintage movies.  What often draws my attention to a particular movie is the title.  I believe the same idea can be said of walking down the aisles of a library and pulling out a book to look at.  It is the title that draws your attention. If this is true for movies or books, why can’t the same idea be said concerning the title of your speech?

The importance of speech titles are many times over look by speakers. In our rush to complete a speech, we pay little attention to the idea that the title is the first impression your audience gets concerning your speech.

Many times, a great title will add a sense of mystery or excitement to your speech.  It can  connect your speech with the audience and what’s in it for them.

One way to connect the content of your speech to the title is if your title asks a question.  Of course you must answer this question in your speech.

A person’s brain  operates  best on a finite amount.  The title of this nugget could have been, “The 3 ways a title adds power to your speech.”  People like to hear definite numbers-3 mistakes, 5 secrets, 2 ideas- this gives your audience a basic outline of your content.

Titles are important. Spend time putting the magic touch on your presentation or speech by having a great title.


Don’t wait till the last minute!

One of the problems we all have is that life sometimes gets in the way of our plans.

For speakers that can be troublesome. When you wait to the last minute to practice, it shows. It also maybe be as simple as wanting to show a few photos during your presentation but they do not arrive in time. When you wait to the last minute to practice without the photos, it can be difficult to adjust for the absence of the photos. You may have thought previously that this is a good place for my photos and label your notes accordingly but then the photos do arrive. Since it is the last minute you now have to relabel your notes and you are being rush for time. Being rushed is an excellent recipe for missing something.

Everyone thinks that they have enough time for whatever activity they are trying to accomplish. Just remember, life has a tendency to get in the way. Start early.


Always…Always be prepared!


The Boy Scout’s motto is; Be Prepared. As a speaker this should also be your motto.

A month ago, I attended a presentation by a local speaker at a Historical Society’s monthly meeting. The speaker was told they did not having to bring anything because the Historical Society had whatever the speaker needed.

As the speaker began to speak and advance the PowerPoint presentation, the remote control stop working. It was determined that the remote needed new batteries. For the next 20 minutes while the speaker manually advanced the Power Point presentation on his computer by hand, someone was rummaging through several file cabinets looking for new batteries. This was a total distraction to the audience and for the speaker. A simple solution would have been for the speaker to have brought a small case for emergency needs.

You as a speaker must always be prepared. Spare batteries are one item to have to save embarrassment for you. You may also have a spare universal remote control. An extra flash Drive with your presentation on it is also helpful.

Spend time thinking on what you should bring for your ‘emergency bag’. This may save you from extra stress!


Your Elevator Speech


You’re waiting for the elevator and someone joins you. You strike up a conversation with light chatter, then the elevator arrives. You both enter and select floors: you’re going to three, your fellow rider is going to two. As the elevator door closes, you get the question, “What do you do?”

Fumbling for words, you start, “Well…I…”, and then the elevator door opens. Your fellow rider gets out, quickly, never to be seen again. Whatever hope you had for revenue generation with that person dies with the door closing. Before the realization of this communication failure sets in, the elevator door opens at your floor. Now, you must pick up the pieces and recover before your next encounter craters before you.

What could have prevented that experience? The answer is: Your Elevator Speech.

The Elevator Speech is a 6-12 word blast that conveys the essence of your mission to potential customers. Its intent is to produce the “Scooby Doo Effect”: where Scooby quickly turns his head and shouts, ”shoink?!” Once you have their attention, you have them on your side, and the ball is rolling.

Sayings like, “I’m a motivational speaker”, or “I build web sites” are not Elevator Speeches, although they do meet the word count criteria. But “I inspire people to climb mountains”, or “My students produce Award Winning Web Experiences” could be.

Examine where you are and why I should choose you over the hoard of people who claim they are who you are. Give me a reason to choose you. Give me that ”shoink?!” Moment. Start working on Your Elevator Speech NOW!



Making A Great Impression


It does not take long for someone to have an impression of you; maybe three seconds would do. To make a great first impression here are three critical factors.

  • Be on time — In today’s world of someone doing their own thing, punctuality is still important if you want to make a good first impression. Respecting your audiences’ time will always work in your favor.
  • Dress for Success — A great rule of thumb is to dress professionally at all times. Suit and tie or a well matched sport jacket shirt and tie. Yes I know about business casual. Unless you know that is appropriate, dress up, for you can always dress down by removing your tie or jacket. However, if you do not have it you cannot dress up.
  • Smile — It is the counter sign of Friendship – A sincere smile makes you friendly and the audience will respond in a positive way.

Openings…Give purpose and value

Speech openings

In most openings, speakers are trying to accomplish two goals.

The first goal is to state what is the main purpose of the speech. Depending on the length of your presentation, you may have several main points to this purpose. In your opening, a very concise explanation of your purpose is needed. As an extra benefit, this explanation of your purpose allows you to give a blueprint of your speech to your audience. This allows your audience to know where they are starting and where they will end.

When you explain your main purpose, this leads into your second goal. Your audience has to know that there is something of value in your speech in order for them to listen. No value means no need to pay attention. Every audience wants to know that when they leave they have gained something of value. Every speech has something of value,   it is our job as speakers to let our audience know what it is.

This is important, now just listen!

Listen Now

When you look at your audience, you must ask yourself, “What is important to them? What do they really need to know?” An audience will always be more concerned with what they want and need to know and not what you want to tell them.

It is a bit of our own ego that can cause us the most problems. We think that our content and methods are just what everyone needs. And the problem is that we just haven’t made it clear enough to everyone. We think if we just say it more powerfully or speak longer than everyone will understand.

This is where having advisors who will tell us what we need to hear and not what we want to hear are important. It is also important to be watching and listening to your audience reactions to help gauge how effective your message is.

Your audience always talks to you, you just have to listen!