The label!


One major problem with labeling yourself as a motivational speaker is that you can be put into that group called, the motivational speaker. Now getting the speaking assignment may simply come down to cost for the event planner.
If one speaker is cheaper than another speaker and they both give the same amount of “motivation”, than the first speaker will be hired. It is similar to hiring a comedian. If you have 2 comedians but one comedian gets more laughs than the other, we know who will win.
Do not label yourself as a “motivational” speaker. It is much better to be an expert who is on the cutting edge of whatever industry you represent. If you are an expert think also of writing about your expertise in a book. Then you will be both an author and expert which is even more valuable and distinct.
True experts are rare while “motivational” speakers come and go.


Let me tell you a story!


We have all been told that the easiest way to make a point is to tell a story! Whether it is a point in business or to your kids, telling a story allows your intended audience to listen without being at first judgmental.

Now the most obvious question is, “Where do I get my stories?” The answer is easy, “Just look around you!” The problem we all face is the amount of stimuli that we face on a daily basis. An event happens to you in the morning which would make the basis of a great story but 60 minutes later you have already forgotten about it because someone just told you your afternoon meeting is cancelled. Now you are frustrated and are scrambling to change to a new time and place.

We are constantly exposed to ideas for great stories. However unless you write it down, you may lose the idea. That is why having a small notebook or a pocket recorder on you is the easiest way to remember these ideas. For example, as you are driving you see or think of an idea for a great story. You reach for your recorder and start to record yourself. Later you simply write down your idea into a few sentences or key phrases. Every month you review your notebook.

We all have great stories in us or that we see. We just have to remember them!!

Having Fun


Over my 30 year career being a professional speaker and trainer I have heard many a story of professionals’ who would talk about how much angst this work is and they are not having much fun. Yes I have also heard that public speaking is the number fear among people, who hasn’t. My intention here is to provide a model to allow you in the speaking profession to have more fun.

So you want to have fun. If you notice the people who have genuine fun in any profession are good at what they do. It is amazing for those who are good at what they do seem to work hard. Well one may ask what does working hard in the speaking professional really mean. It means a great many thing, that is the conundrum. For example learning how to organize a speech whether it is for 3 minutes or a training class for 3 days. Being able to connect with an audience. The skill of crafting the words you use so you are understood by your listeners. Using you voice to convey the right message and you body for visual reinforcement. The ability to use technology in presenting your message, while not to overpower the audience with it.

Malcolm Galdwell, in his book “Outliers: The Story of Success” explains quit eloquently the “10,000 Hour Rule.” Most people fail for they are not will to put the time and effort need to master the chosen field of endeavor. Let examine the model in reverse. If you work hard, you will become good at what you do. When you become good at what you do you will Have Fun doing it.

To bring this home, Brian Tracy said “What is easy to learn is physically hard to do, and what is hard to learn is easy to do.” Think about it!

Lets master our endeavor and go and have fun.


Measure Your Speaking Success


If you are performing an experiment (delivering a speech) and need to know a critical outcome along the way (audience reaction/awareness) you have to measure it (video or audio record your speech) to see the results.

Just as a scientist would do in his/her lab, you must do in your lab, and, in this case, your lab is your speaking environment, your lab is your speech delivery, or maybe your lab is the experimental process you follow so you will know where you are along the way in your speech and where you need to add, delete, or change (adjust your speech volume or intonation) to get to the desired results you want (audience reaction,  understanding, or Call to Action).

If things don’t work the first time, go back and review the audio/video recording and see where you can tune your message by making it shorter or more succinct and to the point, by observing body movements or vocal inflections, and by critiquing your overall message segueway(s) paying close attention to your ‘transitional’ words from point to point.

Today, data storage is cheap.  Make the investment in a good recording device of some sort and start recording your speaking experiments so you can measure your speaking success along the way!

The Power of Questions!!

The power of questions!

       The power of questions!

As a speaker we sometimes forget that asking a question and pausing and waiting for an answer is more powerful than us speaking. Here are four reasons we need to build questions into our speaking repertoire:

Obtain and Clarify Information — Obtaining accurate information and a clear understand of circumstances will always save you time and help you avoid errors.

Provoke Thought – When you ask a question, pause after it, it give people time to think and be more engaged with you message.

Provide Control In A Situation – When speaking you may find yourself in adversarial position with certain audience members. Taking a moment and coming back with a well thought out question can give you control in that situation.

Promotes the Power of Persuasion — If you can determine where audience position is (through questions), you can better ask questions to provide a different perspective. In fact, your audience may persuade themselves.

To often we as speaker are telling, rather than providing what the audience really needs, figuring out what they need to do. Through the use of questions you are providing the avenue to move your audience in a more positive direction.

Chunking Your Speech!!


You have a 90 minute keynote speech that brings down the house, every time.  But the meeting planner trying to book you only has a 60 minute slot left, and it’s the last of three presentations.  Can you do it?  The answer better be, “Yes, I can!”  On the day of the your (now) 60 minute keynote, the two presenters preceding you go over, leaving you with 40 minutes.  Can you still deliver a knockout?  The answer is, “Yes I can!”, because you “chunked” your speech.

Chunking is the breaking apart of something into smaller parts, called “Chunks”.  For a presentation, it is typically a 5 to 10 minute module that stands on its own.  It contains its own beginning, middle and end, its own stories and parables, and conclusions.  Your speech becomes a collection of chunks, the number and order can be modified to suit the audience, the conference theme, and time constraints.

As you create content, develop it to be as modular and independent as possible; when complete, place the module in a “Chunk Library” or “Chunkbrary”.  As Chunks are retired, keep them in the library for possible future use.  Ultimately you may end up with several hours’ worth of material to draw upon.  With your Chunkbrary, you can build a variety of presentations and speech types to match the needs of your customers and clients.

In this example, your 90 minute keynote may be a collection of 10-12 chunks; the resulting 40 minute presentation you actually deliver will be more like 5-8 chunks.  Both will probably have the same beginning and end with the middle portion being affected.  The audience may miss the story about how you stopped a riot at a Led Zeppelin concert in Germany, but they will have experienced your no-holds-barred ending.  And those managing the event will appreciate how you effortlessly modified your presentation to meet the time crunch your fellow speakers placed upon you.

As with eating smaller bites, Chunking your material leads to a healthier (speaking) life.


So where is your introduction?


One facet of speaking many new speakers forget to think about is their introduction. For many it is usually done at the last second on a scrap piece of paper or the worst case scenario is when the speaker tells the Master of Ceremonies just to think of something and say a few words. What the MC says about you and your speech helps the audience form an opinion of you and your content even before you get on stage. It is critical that you write your own introduction. Take the time to craft an introduction that truly lets the audience know you and what you are going to speak be about. Make it memorable and just the right length. What I mean about the right length is that this is not the time to write a book. I prefer to write something that is short, sweet and catchy. I will make 2 copies, one copy for the MC and a backup copy and I will make the font size large enough to be read 2-3 feet away.

Introductions are not speeches but they can help pave the way for a great speech!