During most speeches, there is an agenda between the speaker and the audience. Speakers may want to have the audience ‘do something’ or ‘take some sort of action.’ They are going to present facts, figures and anecdotes to convince the audience on why they should. If done correctly, there will be action on the part of the audience.
On the other hand, the audience is making a decision on whether not this is something they want to do. They will take the information given and decide if this is valuable to them and their time will not be wasted. During the final second if the speaker did everything correct, the audience will say; “This speaker is absolutely correct and I need to do this!”
Some presentations have no impact on their audiences because this idea is not taken into consideration. To be successful in a presentation think of your ideas as sharp arrows shot by a bow to the bull’s eye, rather a scatter gun approach.